Fashion: One day you're in, the next day you're out. Or in Jimmy Kimmel 's case: One day you're lying, the next day you're viral. On his show on Wednesday night, Kimmel unleashed his team of Lie Witness News reporters on New York Fashion Week to ask budding fashionistas, bloggers and well dressed passers-by about fake clothing brands like Betsy Ross (yes, the woman who designed the American flag) and Chandler Bing. They even endorsed some questionable runway trends like headless sweaters. After all, it's couture, right?